THE PROBLEM
Our client is a detergent manufacturer that uses sales representatives to market across convenience, grocery, and retail chains across the United States. They wanted a solution that would be accepted by the sales representatives and help them improve their sales figures.
In order to find a solution, we observed the entire sales process by spending two days with few sales representatives. Based on our observation, we suggested a Salesforce platform based Mobile Application with easy-to-use front-end capabilities that would help the representatives keep track of all their plans and have readily available sales tools such as videos, real-time store analytics, and product properties that could be instantly shared with the retail partners. The application would also provide promotional suggestions customized to the performance and sales characteristic of each retail partner. In addition, the application would allow representatives to quickly interact with subject-matter experts in the company, and would also let Sales Managers have access to the performance of individual sales representatives using the application. This, along with excellent route analytics, would make the lives of the sales representatives easier. We developed the application and went ahead with the implementation, training, testing, and feedback stages. Based on the insights gathered, we optimized the tool, tested it on more live experiences, and handed it over to our clients for company-wide deployment.
Increase of sales by 39%
Access to planning tools with KPI’s that can be accessed by sales representatives and their managers
Real-time analytics that can be shared with retail partners
Access to videos, sales material, and customized store-level analytics providing previously unforeseen insights
Easy interaction with subject-matter experts in the company
Promotional suggestions customized to each retail partner
Optimized route analytics
GREATER NYC
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+91 (33) 2357-5777
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+91 (33) 2357-5777